USPTA Webinar - How to Create Customer Loyalty and Retention

Join Greg Lappin on December 7th, as he discusses the key secrets to create customer loyalty and retention.

Click here to register.


There is a reason for customer loyalty. Join Greg Lappin as he discusses and shares the key secrets to create customer loyalty and retention. This webinar will cover the five laws that determine your rate of customer retention, how to create a passionate customer, and how to reach an 85-90% retention rate. 

Worth 1 USPTA Education credit.


               Greg Lappin

Greg Lappin is a Tennis Industry Expert. He developed two of the largest and most innovative clubs in the country, the Flagship Athletic Club, a 19-court multipurpose club, and the Rochester Athletic Club, a 270,00 square foot multipurpose club with 19 tennis courts. The RAC has been named a USTA facility of the year. Greg served as the national tennis director for LifeTime from 2012-2015 overseeing operations for 21 clubs. He authored “Tennis Double, Winning Strategies for all Levels,” a national best seller and he has been a volunteer for the USTA at the national level for over 23 years serving on various committees.

12/7/2023 2:00 PM - 3:00 PM