Industry Excellence Award

Sally Frame - Richardson, TX

Sally Frame was presented with the 2019 USPTA Industry Excellence Award for her work as president and director of Ace Tennis Services, which she founded in 2017 and dramatically increased tennis participation in Plano, Texas, with over 21 tournaments and events. In 2018 she created “Wilson Nights,” a non-elimination singles and doubles event for juniors between 10 and 14 years old, and other special doubles events. Frame even organized trips for adults and juniors to professional tournaments in California and Chicago and began coaching at John Paul II High School in Plano.